NIL. The second-most exciting acronym in college sports these days.
Which brings me back, of course, to the most exciting collegiate athletic acronym: NIT.
Who am I gonna have to pay, and how much am I gonna have to pay, to get college basketball players to tweet things like, “The NIT is lit! #ad,” and, “I love the NIT! #ad,” and “The NIT is the fulfillment of everything I have worked for since I was first old enough to carry out actions in pursuit of a specific effect! #ad.”
Let me know. Also let me know how to do it without breaking compliance rules. I want to keep my press pass.
