Milk: An Update

A few months ago, a Friend of the Blog pointed out to me that of all of our niches here at The Barking Crow, milk may have the most sizable market for content. After all, dairy is more than half a trillion-dollar industry in the U.S. alone, and The Barking Crow is on record as being cool with plant milkers.

It was a good point. People love milk. How couldn’t they? Similarly to Joe Kelly and the NIT, milk is an unstoppable drawer of affection, and unlike those first two (we’re working on correcting that), nearly everyone is exposed to it shortly after birth. Still, we dawdled. Now, we’re dawdling no more.

Last week, milk content accounted for roughly a third of our website’s traffic, leading license plates/state flags (approximately ten percent together), religion’s impact on conference realignment (roughly four percent), and a song most famous for being covered by the Jonas Brothers (two percent, hey look, we’re back to milk). This was a bit unusual—it was a big week for milk on The Internet™—but it was also a wakeup call. The people want milk. Milk wants the people. And we want to bring them together.

So, we’re going to start upping our milk content again. We’ve been posting about milk roughly once a week for the last few months, but beginning either later this week or sometime next week, we’ll be doubling or tripling that, with the return of milk reviews in consideration and an opportunity due in the next few months for listeners to contribute to the resurrection of MilkTime, when we do our merch refresh. (Maybe in time for the holidays? No promises.)

If you like milk, congratulations. If you hate milk, please: reconsider (and remember, we’re down with the plants).