This probably gets covered now and then. But since I, personally, have yet to see it covered, I personally felt I should cover it here. First, some context:
Last week, my Twitter account had a lot of engagement, thanks to the release of the Joe Kelly Playoff Anthem. Curious as to how much engagement, exactly, the Anthem was generating, I went into the Analytics page Twitter offers on desktop.
If you’re unfamiliar with Twitter Analytics, it’s an informative little look at your account. It gives you things like this, a graph with my engagements on top and the number of my tweets on the bottom:
Since I was in there, I looked around. It had been a while. And one thing I discovered blew my little mind.
Twitter tells you what topics interest your followers. Mine are interested in the following things, with the percent’s listed being what percent of my followers are interested in each subject:
It will also tell you what topics interest other groups. Including the population of Twitter as a whole. Here’s that list:
99%.
That’s a lot.
While we’ve long known that dogs are the light side of The Force governing The Internet™, we did not realize how universally beloved they were. Either cat people all love dogs too (count me in there), are at least interested in their foes (a very cat-like stance), or are simply not on Twitter. And I find that last one hard to believe.
Everyone, and it seems virtually everyone, likes dogs. It’s not unwarranted. But it’s impressive. And we’re not talking about it enough.
