Is the Losing a Branding Decision for the Ricketts Family?

For years, the Cubs were the “Lovable Losers,” and all I’m saying is that maybe the Ricketts family thought that was what people wanted to see after we were all so mad at them these last…*checks calendar*…three winters. Just raising the possibility.

NIT fan. Joe Kelly expert. Milk drinker. Can be found on Twitter (@nit_stu) and Instagram (@nitstu32).
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