Hear me out, auto makers. I know you’re struggling. I know electric cars are scary. I know Elon Musk is making you think you need a cult of fanbros to be successful in this industry.
Milkmobile.
No, I’m not talking about an Oscar Mayer-esque vehicle shaped like a milk bottle (actually, maybe we should pivot—that sounds even better than what I’m suggesting). I’m talking about a car that runs on milk.
Imagine the possibilities. People don’t even have to go to gas stations. They just crack open a gallon, take a sip, and dump the rest in the gas tank (you’ll need to make the cars roughly twelve times as efficient on milk by volume as they are on gas if you want this to not get tedious, but that’s your problem, not mine). And the marketing writes itself: You love your car. Why would you let it drink anything but the best?
It’s the future, guys. Hop on in.
