MACtion is, according to some definitions, happening almost the whole year round, in the sense that everything that happens in the MAC is, by loose definition, MACtion.
But we know what MACtion really is.
MACtion is Tuesday night football in the Rust Belt. And not good Tuesday night football. College football, by nature, isn’t the best football in the world quality-wise. MACtion, by nature, is far from the best-quality college football. MACtion is some of the worst performance on a football field the FBS subdivision can offer, played out on national television because of cunning administrators at public mid-majors mostly in Ohio and Michigan figuring out that they can get a lot of brand awareness if they stagger their football schedule to fill gaps in ESPN’s programming. It, like so many advancements in recent years, is equal parts brilliant and numbingly painful to look upon.
But you know all that already. What you might not know, and what I’d like to take a second to point out (I never tire of pointing this out) is that MACtion is not just a standalone phrase. It can be, of course, but that’s not all it is. It can also be part of the phrase, “Get some MACtion,” which is actually the body of the MAC’s domain name. No, the MAC does not hold the rights to MACtion.com. MACtion.com, somehow, is the website of a consulting firm. GetSomeMACtion.com, however, is the MAC’s site.
I’m not sure why this delights me so much, but my favorite part of this is imagining the moment at league offices where someone said, “Ah, shit, MACtion.com’s taken,” and somebody else said, “What about GetSomeMACtion.com?” and they went with it. They all went with it.
Regardless, that’s the domain name. That’s the website. That’s the brand we’re dealing with tonight. A bunch of lovable, self-aware, ugly-football-playing schools that together managed to all lose by the end of Week 2 this year.
Let’s get some MACtion, friends.
